Honesty. Approachability. Passion

A young entrepreneur named Gavin Newsom saw an opportunity to create a wine-buying experience that was more approachable and less intimidating than what he had experienced as a 26-year old who was passionate about wine. In 1992 PlumpJack Wines was established in the bustling Cow Hollow/Marina neighborhood on Fillmore and Greenwich Streets. 

"PlumpJack is about demystifying the wine buying experience and removing the intimidation factor, two elements that were in short supply in the wine world in 1992 when the store opened. Suddenly there was a place where consumers could learn about wines in a friendly, helpful atmosphere, where they could feel free to ask questions, where the selection was large and the prices fair, and where -- in homage to the store's Shakespearean namesake -- wine was once more associated with the spirit of fun and adventure. Slowly we're seeing others in the business take our lead because they realize that that's what the consumer wants," says Newsom.

Our Locations

  • Fillmore

    As our flagship store, this location specializes in offering a diverse collection of wines from around the world, including very rare library wines for the discerning buyer and collector. Additionally, they also offer an extensive selection of spirits, Champagne and Sake.

    3201 Fillmore Street (at Greenwich) San Francisco, CA 94123

    Learn more
  • Noe Valley

    Our second location is all about spirits, but have an equally exquisite wine selection. From rare bottlings of hard to find whiskey or a boutique small production wine we've got tons of recommendations to fit your every need.

    4011 24th Street (at Noe) San Francisco, CA 94114

    learn more


  • ★★★★★
    One of the best wine selections in the city! Always someone there with a great suggestion for any occasion
  • ★★★★★
    Looking for a Wine club!? This should be your last stop, a little old school but staff is so knowledgeable and really helpful. Plus a total steal $50/month
  • ★★★★★
    Best kept secret in the whiskey biz... their barrel picks are always killer and they give priority to their AWC members!
  • Alexa R.
  • Toni
  • Bart

Time to Start Your Journey

  • Join a Club

    Easily discover wines by joining one or a few of our curated wine clubs! With 5 wine clubs to choose from and flexible subscription options. We have something for every one.

    Explore Clubs
  • Get Educated

    Do you want to learn more about wine, beer, spirits or all three? Head to our blog for countless ways to enjoy your perfered beverage of choice, study up on AVAs or simply discover new favorites

    explore the blog
  • Whiskey Enthusiasts

    Do you love all things whiskey? Join our exclusive mailing list that is dedicated strictly to whiskey. Never miss out the latest drops and discover rare finds straight to your inbox!

    Join the Mailing List