In 1832 the master carpenter José Antonio Sierra founded El Maestro Sierra. As one of the top coopers in the area, José Antonio was the person who made the barrels for all of the big Sherry houses. After years of making barrels for everyone else he came to the conclusion that he could produce Sherries that were better than what the big Sherry houses were cranking out, so he went about opening up his own little winery.

This little up-start Sherry producer was not welcomed in world of nobility-owned Sherry houses and so the local gentry did everything they could
to stop him. Fortunately the quality of his sherry prevailed over their efforts and José Antonio Sierra became one of the top Almacenistas (stockholders) of high quality Sherries. Poking fun at his struggle, the label depicts an allegorical fox hunt
with the nobles hunting El Maestro Sierra’s fox.